This Summer Is So “Brat”—25 Products to Help Your Pet Embrace the Internet’s Favorite Trend
As Kamala Harris has established, brat summer is for everyone. Dogs and cats included.
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Welcome to brat summer, where being labeled a “brat” is actually high praise.If you’re new to brat cultureopens in a new tab, don’t worry. Let’s start with the basics.
Back in June, singer Charli XCX released her sixth albumopens in a new tab, brat, to both critical and commercial success, launching what seemed like endless memes and TikTok dances in the process. Shortly thereafter, the internet declared it a brat summer. The singer cultivated not only a brat aesthetic but a total brat lifestyle. But what is a brat? We’ll let Charli take that.
“You’re just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes. Who feels herself but maybe also has a breakdown,” she said in a TikTokopens in a new tab. “But kind of like parties through it, is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat.”
If your friends can’t stop saying “that’s so Juliaopens in a new tab,” or your TikTok FYP is flooded with people doing the “Apple” dance (even Stephen Colbert hopped onopens in a new tab that one), or you keep seeing that very specific neon green everywhere, that’s brat. To put it simply, brat is a vibe.
Brat summer received another wave of press after Charli wrote on X,opens in a new tab “kamala IS brat” after President Biden dropped out of the 2024 presidential race and endorsed Vice President Kamala Harris as the Democratic nominee. The official response from team Harris was an X header photoopens in a new tab that reads “Kamala HQ” in the style of the brat album cover, and TikTok has exploded with brat-themed covers opens in a new tab of Harris’s now-famous coconut tree speechopens in a new tab.
While political pundits over at CNN, MSNBC, and Fox News debate the concept of brat and its place in American politics (Rachel Maddow has never been so confusedopens in a new tab), we’ve rounded up some of our favorite brat-inspired toys, clothes, and accessories so you and your pet can live out brat summer to the fullest. (Remember, brat is a good thing in this context… at this point, just go with it.)
Btw, our editors (and their pets) picked out these products. They’re always in stock at the time we publish, but there’s a chance they’ll sell out. If you do buy through our links, we may earn a commission. (We’ve got a lot of toys to buy over here, you know?)
Walk like a brat
Dress like a brat
Accessorize like a brat
Sleep like a brat
Eat and drink like a brat
Play like a brat
Travel like a brat
Erika Harwood
Erika Harwood is a writer and editor living in Los Angeles. You can find her work in Poosh, Byrdie, Nylon, and more. She also has a weekly newsletteropens in a new tab you should subscribe to — but only if you want.
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