About us

Hey, people with pets. You’ve come to the right place.

We’re Kinship: one source for all things pet parenting. Maybe you’ve got three Great Danes. Maybe you just adopted your first kitten. Or, maybe reading this is a reminder that you want to prep a little more before you get your pet.

We’re here to cut through the clutter of pet advice.

No BS. No sugarcoating. No pet parent preachiness. Just the help you need to live your happiest, healthiest, breeziest, best life with your favorite family members.

Because we’re real people with pets.

And we’ve spent our fair share of hours spiraling down the dark corners of the internet, searching for answers to our (many) pet questions. We do not recommend it. And we thought, why not make it easier for our fellow pet parents?

So, we created one source for pet advice you can actually trust.

To make it happen, we called up our kin. Aka, every type of pet expert around: vets, behaviorists, nutritionists, trendsetters, trainers, groomers, advocates, researchers, and our friends at Adopt a Pet. And, together, we created Kinship. (Woo!)

We’ve got pretty much every kind of help you need.

TL;DR: On Kinship, you’ll find free pet parenting tools, expert guidance, and everything you need to keep up with all the latest in pet care. But you’ll also find astrology content for cat lovers, tips on touchy subjects, and our Best in Show pet product must-haves. (Because that’s part of life with a pet, too.)

Want to join our Kin?

Sign up for free advice or check out a Premium Subscription for 24/7 backup.

We come from a long line of pet experts at Mars Petcare. They’re dedicated to building A BETTER WORLD FOR PETS™. In 2019, they created Kinship to help build a better world for pet parents, too.